ServiceHero AI

a TeleIQ company

Every call answered.

AI-powered call answering for home services contractors.

$1,200 lost every time a call goes unanswered.

Over a year, that's $50K–$120K gone
Not because they don't want the work — because they're busy doing the work
62% of calls to small businesses go unanswered
80% of callers who hit voicemail hang up and call a competitor

$657B industry. 2.5M+ businesses.

TAM

~$8B

• AI voice answering for home services

• Growing to $1.4T industry by 2030

SAM

~$1.6B

• Plumbing, HVAC, electrical, GC

• High call volume, already paying for coverage

SOM

~$12M

• 3,000–5,000 contractors in 3 years

• $295/mo blended ARPU

$1.6M in year-one revenue would only represent 0.1% of the serviceable market.

That's why we built ServiceHero AI. Every call answered.

The moment a call comes in, ServiceHero asks the right questions
Captures the job details
Sends everything to the contractor in seconds
The caller gets taken care of. The contractor never misses a lead.

Differentiator 1

Cost Advantage

ServiceHero AI

$0.05–0.09

per minute

Competitors

$0.15–0.31

per minute

ServiceHero AI licenses its telecom infrastructure from PhoneIQ at exclusive rates. Competitors cobble together five or more third-party services — and pass those costs to customers.

Differentiator 2

Zero-Friction Onboarding

Live in minutes.

Contractor keeps their existing number and sets up call forwarding. That's it.

Competitors require number porting (2–4 weeks of downtime).

We remove the #1 reason contractors hesitate to switch.

Simple Setup:

1. Keep your number.
2. Forward calls to us.
3. Done.

Differentiator 3

Conversational Intelligence

No dead air. Callers hear an immediate acknowledgment while the AI thinks.
Personality-aware tone. Reads the caller's style in real time and adjusts how it responds.
Predictive responses. Pre-generates likely answers while the caller is still speaking.

Backed by: 10+ years telecom expertise (PhoneIQ) and vertical focus on contractor workflows.

Telecom people who added AI —
not AI people figuring out phones.

Built PhoneIQ — managing carrier-grade voice systems for over a decade.

Michael

CTO / Founder

15 years in engineering leadership. Built the voice AI stack from scratch.

Mariano

Telco Lead

15+ years in carrier-grade telephony. Runs the voice infrastructure.

George

Advisor

Go-to-market and investor relations. Leads outreach and pilot recruiting.

Saliba

Ops / Sales

10+ years in telecom operations and client relationships.

Jamie

Advisor

20+ years in operations at Fortune 25 scale. 10 years mentoring startups.

2.5 million contractors.

No one built for them.

Too small for enterprise AI.

The big platforms sell to call centers and Fortune 500s — not a plumber with three trucks.

Too niche for horizontal tools.

Generic AI receptionists don't know what a water heater flush is or why a Saturday emergency matters.

Too price-sensitive for receptionists.

$300–2,000/mo for a human answering service doesn't pencil out for a solo contractor.

$1.5B+ went into voice AI last year. All of it enterprise, developer-first, or horizontal.

This customer is wide open.

How We Stack Up.

	ServiceHero AI	AI Receptionist Smith.ai, Ruby, Abby Connect	Traditional Service MAP, PATLive, SAS
Texts job summary	Yes	No	No
Real cost (100 calls/mo)	$250	$669–957	$384–680
Surprise bills	No	Yes	Yes
Setup time	Minutes	1–2 weeks	1–2 weeks
Emergency dispatch	Yes	No	No
Built for trades	Yes	No	No

Where we are — and where we're going.

Done

Voice Pipeline Live

End-to-end calls powered by exclusively licensed PhoneIQ infrastructure.

Cost Model Validated

2–3x cheaper than any competitor.

Roadmap

Q1 2026

Pilot customers live

Q2 2026

Beta launch

Q3 2026

Paid launch

Simple subscription. Strong margins.

Starter

$250/mo

200 minutes

Single contractor

Professional

$399/mo

500 minutes

Up to 3 contractors

Enterprise

Custom

Volume pricing

Dedicated support

Our cost to deliver a $250 subscription: $8–14

Unit Economics

$295 in $20 out

93% unit gross margin

$0.05–0.09/min all-in

$274

Gross profit per customer / month

~73

Customers to operating breakeven

Includes team of 3–4 + infrastructure

40–67%

Cheaper infrastructure

$0.05–0.09/min vs $0.15–0.31/min

70/30 Starter ($250) / Professional ($399) mix = $295 ARPU
$0.07/min × 290 blended min = $20 variable · $295 − $20 = $274 gross profit
Cost advantage: $0.05–0.09/min vs competitors at $0.15/min floor → 40–67% cheaper

The Ask.

Seed round — $1M at $20M valuation. 12 months of runway.

Use of Funds

Product 35%

Voice AI, app, dashboard

Go-to-Market 25%

Ads, shows, referrals

Sales 20%

Outbound sales team

Ops & Legal 10%

Entity, trademark, compliance

Reserve 10%

3-month cash cushion

What This Enables

B

Build

Scale voice pipeline, mobile app, contractor dashboard

G

Grow

Outreach, trade shows, referral programs

H

Hire

Key roles in support and sales

S

Sustain

12 months operational runway

Beyond Capital

Pilot Customers

3–5 contractors willing to pilot for 90 days

Introductions

Partners who know plumbers, HVAC, and electrical contractors

ServiceHero AI

a TeleIQ company

Every call answered.

[email protected]

ServiceHero AI

$1,200 lost every time a call goes unanswered.

$657B industry. 2.5M+ businesses.

That's why we built ServiceHero AI. Every call answered.

Cost Advantage

Zero-Friction Onboarding

Live in minutes.

Conversational Intelligence

Telecom people who added AI —not AI people figuring out phones.

Michael

Mariano

George

Saliba

Jamie

No one built for them.

Too small for enterprise AI.

Too niche for horizontal tools.

Too price-sensitive for receptionists.

This customer is wide open.

How We Stack Up.

Where we are — and where we're going.

Done

Roadmap

Simple subscription. Strong margins.

Starter

Professional

Enterprise

Unit Economics

The Ask.

Use of Funds

What This Enables

Beyond Capital

ServiceHero AI

Telecom people who added AI —
not AI people figuring out phones.